What is a post-purchase page vs thank you page?

A post-purchase page (like Platter+'s) appears immediately after checkout but before the thank you page.

The key benefit? Customers can accept an offer with just one click. No need to re-enter payment information.

In contrast, a thank you page is displayed after checkout is fully complete. While you can promote additional products on a thank you page, customers would need to go through the friction of re-entering their payment details to make another purchase.

Post-purchase page

Thank you page

Why does this matter?

1. Increases revenue without disrupting checkout: The post-purchase offer comes after the customer has already completed checkout, so there’s no risk of losing the original sale.

2. Frictionless experience: One-click post-purchase offers feel seamless. Customers don’t have to re-enter payment details, making it easier for them to say “yes” to an offer.

3. Higher conversion rates: With less effort required, post-purchase offers often convert better than thank you page upsells.

4. Adds to the original order: The post-purchase offer is added to the same transaction, simplifying order fulfillment and reducing shipping costs.

Quick Comparison

	Post Purchase Offer Page	Thank You Page
Displays personalized offers	✅
Adds to original order	✅
Increases average order value	✅
Doesn't require re-entering payment info	✅
Multi-currency
Detailed summary of order